I had heard about the release of Nielsen Research’s report on social media several weeks ago and was blown away by the fact that Americans collectively spend 53.5 billion minutes every month on Facebook alone – the equivalent of 101,788 years!
Today, I spent a little time on the Nielsen report site (State of the Media: The Social Media Report) and as much as the data continued to floor me, I was even more struck by the fact that so many of our institutions just aren’t in place to accept the implications of all this new behavior.
I’m particularly interested in schools which – no matter where they are – are basically organized in a rigid hierarchy which is the opposite of how social networks are organized. I wonder how much of a culture clash this sets up for students and parents even if we can’t quite articulate it yet. I wonder if/when students – and parents – will seek to organize schooling more like the way work is organizing in the 21st century. Certainly schooling is organized around the way manufacturing used to look, but now – and going forward – we should consider organizing schooling to reflect the world we live in now and will live in going forward.